Hair-raising! Going a cut above for our Play Your Part campaign

Posted on 7 August 2019

With the first phase of our 2020 Redevelopment Project currently underway in our Main Stage auditorium, our Play Your Part campaign is getting into full swing, Belgrade staff members have been stepping up to the plate to help us reach our funding goal.

Last month, a dedicated team took part in Coventry’s Sunrise City 5k run. More recently, however, our PR Officer Heather Kincaid has been helping us to raise awareness in a rather more unusual way – by getting sponsored to cut almost two feet off her hair!

Measured from the top of her head to the ends of her longest strands, her hair was an amazing 34 inches (86cm) before the chop. The longest piece to be cut off measured approximately 23 inches (59cm).

“This is the first time I’ve had it cut in a whole decade – the last time was just before I started university,” she explained. “It’s also the first time I’ve had it cut by a professional hairdresser since I was about three years old. For most of my childhood, my mum cut my hair at home, so it was certainly a strange experience having it done like that in full public view!”

The haircut was undertaken by Spon Street’s Magnifique Hair and Beauty, who volunteered their time and skills in support of a good cause. Thanks to their expertise, Heather was able to brush aside her anxieties, and undertook the chop at 11am in the theatre foyer, near to our B2 entrance.

As well as encouraging lots of people to donate money to the campaign, Heather also went a cut above by donating the hair itself to The Little Princess Trust – a charity which creates wigs for children and young people who have lost their own hair due to chemotherapy or medical conditions.

“The Little Princess website said that there is particularly high demand for hair over 16 inches (41cm) long, so I was delighted to be able to help out, and would encourage anyone with long enough hair to consider it,” she added. “It’s great knowing that someone else will be able to make use of it, and I’m also grateful to Magnfique for their help – I’m really pleased with the results.”

With just one individual fundraising campaign, Heather was able to raise £570 towards our Play Your Part campaign. Over the coming months, the money raised will help to fund a range of work at the theatre, including the creation of a new meeting and rehearsal space which will be invaluable for our youth, community and talent development work. It will also help us to improve our long-term financial and environmental sustainability, through measures such as the fitting of solar panels onto our office roofs.

Development Officer Maddie Difford said: “Individual fundraising is a fantastic way to support our work. Advocating for us in a way that is unique to you makes the fundraising process feel a lot more personal and inspiring, so it’s brilliant for encouraging friends, family and colleagues to help out.

“We’re thrilled with how much Heather’s campaign has raised and we’d like to thank all of her sponsors for their generosity. We’re also very glad to hear that her hair will be going to a good home via The Little Princess Trust.”

As a registered charity (number 219163), the Belgrade Theatre is reliant on funding from Members, donors, trusts and corporate supporters to continue its wide-ranging work in the community. If you have a great idea for how you can #PlayYourPart, please contact our Development team by emailing or calling 024 7684 6750.

Heather's hair - before and after